Articles:
¿Cerveza,
Sí o No?
The Beer Industry's Embrace
Of Hispanic Market Prompts
A Backlash From Activists
By
MIRIAM JORDAN
The
Wall Street Journal
March 29, 2006; Page B1
SAN DIEGO -- Eighteen-year-old
Sandra Villarda felt besieged by beer billboards on her drive
down El Cajon Boulevard to San Diego City College. Every day,
the ads greeted her, for Bud Light on one block, Miller Lite
on the next. "Más Calor! Más Sabor! Más
Fiestas!" one Miller Lite billboard read. "More Heat! More
Flavor! More Parties!"
Click
here to read complete article
Prohibición
de fumar en bares y lugares públicos
DC
y la salud de sus habitantes
Por Dr. Guillermo Brito y Maribel
Juarez
Washington Hispanic
13 De Enero De 2006
En una histórica
votación de once a favor y uno en contra, el Concejo
de DC convirtió en ley la propuesta que busca proteger
la salud a sus habitantes de las enfermedades causadas por
el humo del tabaco. Asimismo, el 4 de enero, el Concejo aprobó
la tan esperada ley de un ambiente libre de humo, la que no
permitirá fumar cigarrillo en lugares de trabajo, restaurantes
y bares, donde la gran mayoría de los trabajadores
son latinos.
Artículo
completo
Marketing
Disease To Latinos
The National Latino Council on Alcohol and Tobacco Prevention
(LCAT) is undertaking a new civil rights campaign to redress
aggressive, discriminatory alcohol and tobacco advertising
targeting the Latino community. Alcohol and tobacco abuse
cause serious health damage in this community, resulting
in millions of cases of preventable disease and social conflict.
Underage smoking and drinking is illegal. Alcohol and tobacco
companies have been enjoined from using ads directed at
youth. Despite this, these companies are targeting Latino
youth and exploiting the community with tactics that are
legally prohibited and generally not used in “mainstream”
advertising.
Read
complete article in Spanish/English
The
Impact of Alcohol and Tobacco Advertising on Latino Communities
as a Civil Rights Issue
.
Katherine
Culliton Esq. August 30, 2005
The
impact of alcohol and tobacco on Latino communities is a
health issue, and as this paper will discuss, it is also
a civil rights issue. Alcohol and tobacco abuse became considered
as public health issues during the last century. American
public policy on alcohol has changed since the days of Prohibition
(in the 1920s), when alcohol abuse was considered as a moral
issue rather than a health issue. Later in the 20th century,
views on cigarette smoking also changed. The public became
increasingly aware that nicotine is highly addictive and
that smoking causes serious health damage; therefore, tobacco
became considered a public health issue. As public policy
changed, the law stepped in to regulate alcohol and tobacco
companies, particularly in the context of targeted advertising.
Yet and still, advertising and promotion of alcohol and
tobacco continues into the 21st century, and companies are
increasingly targeting the young, growing Latino population
as potential consumers. For example, according to the National
Latino Council on Alcohol and Tobacco Prevention (LCAT)
Executive Director Guillermo Brito, U.S. beer companies
have recently begun aggressive marketing campaigns on Spanish-language
TV, targeting the increasingly lucrative Latino market.
The ads are more frequent and more aggressive than what
is permitted on mainstream TV. This paper, by a Latino civil
rights lawyer, discusses that discriminatory targeted marketing
of the Latino community is not only a public health issue,
but also a civil rights issue. This paper will be
published as an article in Berkeley La Raza Law Journal,
Vol. 16.2 (Dec. 2005).
Click
here to read complete paper
.
LCAT Publications:
Power
Point Presentation:
El Impacto de Tabaco
a la Comunidad Latina: Un Tema de Derechos Civiles (PPT)
Bibliography:
LCAT and NCI, Blibliography
of Tobacco-Related Literature on Hispanics/Latinos 1990-2001,
2002.
Fact
Sheets:
LCAT, Latinas and Tobacco,
2001.
English (PDF),
Spanish (PDF)
LCAT, Latinos and
Tobacco, 2001.
English (PDF),
Spanish (PDF)
LCAT, Pregnant Latinas
and Tobacco Use, 2001.
English (PDF),
Spanish (PDF)
LCAT, Latino Youth
and Tobacco, 2001.
English (PDF),
Spanish (PDF)
Videos:
Protegiendo
el aire de sus hijos y de su comunidad : How one Latino Community
Banned Indoor Smoking, 2002.
Available in English
only (Cost $25.00).
Marketing
Disease to Hispanics: The Selling of Alcohol and Tobacco,
1992, reprinted 2002.
Available in English
and Spanish (Cost $25.00).
DVD:
Tobacco
101: Smoking Is a Family Matter, 2004.
Each DVD has an English
and Spanish version (Cost $25.00)
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