Library Collection:
The National Latino Council on Alcohol and Tobacco (LCAT) library collection consists of approximately 1,000 to 1,500 books, research papers, conference proceedings, journal articles, and videotapes, among other formats.
The collection focuses on all subjects related to alcohol and tobacco among the Latino community in the United States, from prevention and advertising to statistics and gender issues
Reference services:
LCAT provides reference assistance primarily to its staff and Board of Directors, as well as the media and other health professionals. However, we encourage students, other non-profits, and individuals to contact us.
Our collection specializes on alcohol and tobacco consumption, prevention, and related issues within the Latino community of the United States.
We do not provide general library assistance to outside users.
We encourage you to contact your public library.
* Due to space limitations the library is not open to the public, although exceptions will be granted. The entire collection is non-circulating.
Clearinghouse Collection:
The clearinghouse collection consists of pamphlets, brochures and posters, in English and Spanish, on alcohol, tobacco, and health focusing on Latino issues. The material is published by federal, state, private, and non-profit organizations doing prevention work. Individuals or organizations needing material for free distribution are encouraged to request samples of the material.
We are currently printing and editing several new publications, as well as translating them into Spanish. LCAT publications may be reproduced and distributed without permission; however, appropriate citation must be given to the National Latino Council on Alcohol and Tobacco Prevention.
Click here for LCAT publications, including bibliographies, fact sheets, and videos.
LCAT Publications:
Power Point Presentation:
El Impacto de Tabaco a la Comunidad Latina: Un Tema de Derechos Civiles (PPT)
Bibliography:
LCAT and NCI, Blibliography of Tobacco-Related Literature on Hispanics/Latinos 1990-2001, 2002.
Fact Sheets:
LCAT, Latinas and Tobacco, 2001.
English (PDF), Spanish (PDF)
LCAT, Latinos and Tobacco, 2001.
English (PDF), Spanish (PDF)
LCAT, Pregnant Latinas and Tobacco Use, 2001.
English (PDF), Spanish (PDF)
LCAT, Latino Youth and Tobacco, 2001.
English (PDF), Spanish (PDF)
Videos:
Protegiendo el aire de sus hijos y de su comunidad : How one Latino Community Banned Indoor Smoking, 2002.
Available in English only (Cost $25.00).
Marketing Disease to Hispanics: The Selling of Alcohol and Tobacco, 1992, reprinted 2002.
Available in English and Spanish (Cost $25.00).
DVD:
Tobacco 101: Smoking Is a Family Matter, 2004.
Each DVD has an English and Spanish version (Cost $25.00)
Place your order now!
* Due to the number of inquires it will take approximately 2-4 weeks to process new requests for information.
LCAT Clearing House and Publications
¿Cerveza, Sí o No?
The Beer Industry's Embrace
Of Hispanic Market Prompts
A Backlash From Activists
By MIRIAM JORDAN
The Wall Street Journal
March 29, 2006; Page B1
SAN DIEGO -- Eighteen-year-old Sandra Villarda felt besieged by beer billboards on her drive down El Cajon Boulevard to San Diego City College. Every day, the ads greeted her, for Bud Light on one block, Miller Lite on the next. "Más Calor! Más Sabor! Más Fiestas!" one Miller Lite billboard read. "More Heat! More Flavor! More Parties!"
Click here to read complete article
Prohibición de fumar en bares y lugares públicos
DC y la salud de sus habitantes
Por Dr. Guillermo Brito y Maribel Juarez
Washington Hispanic 13 De Enero De 2006
En una histórica votación de once a favor y uno en contra, el Concejo de DC convirtió en ley la propuesta que busca proteger la salud a sus habitantes de las enfermedades causadas por el humo del tabaco. Asimismo, el 4 de enero, el Concejo aprobó la tan esperada ley de un ambiente libre de humo, la que no permitirá fumar cigarrillo en lugares de trabajo, restaurantes y bares, donde la gran mayoría de los trabajadores son latinos.
Artículo completo
Marketing Disease To Latinos
The National Latino Council on Alcohol and Tobacco Prevention (LCAT) is undertaking a new civil rights campaign to redress aggressive, discriminatory alcohol and tobacco advertising targeting the Latino community. Alcohol and tobacco abuse cause serious health damage in this community, resulting in millions of cases of preventable disease and social conflict. Underage smoking and drinking is illegal. Alcohol and tobacco companies have been enjoined from using ads directed at youth. Despite this, these companies are targeting Latino youth and exploiting the community with tactics that are legally prohibited and generally not used in “mainstream” advertising.
Read complete article in Spanish/English
The Impact of Alcohol and Tobacco Advertising on Latino Communities as a Civil Rights Issue
.
Katherine Culliton Esq. August 30, 2005
The impact of alcohol and tobacco on Latino communities is a health issue, and as this paper will discuss, it is also a civil rights issue. Alcohol and tobacco abuse became considered as public health issues during the last century. American public policy on alcohol has changed since the days of Prohibition (in the 1920s), when alcohol abuse was considered as a moral issue rather than a health issue. Later in the 20th century, views on cigarette smoking also changed. The public became increasingly aware that nicotine is highly addictive and that smoking causes serious health damage; therefore, tobacco became considered a public health issue. As public policy changed, the law stepped in to regulate alcohol and tobacco companies, particularly in the context of targeted advertising. Yet and still, advertising and promotion of alcohol and tobacco continues into the 21st century, and companies are increasingly targeting the young, growing Latino population as potential consumers. For example, according to the National Latino Council on Alcohol and Tobacco Prevention (LCAT) Executive Director Guillermo Brito, U.S. beer companies have recently begun aggressive marketing campaigns on Spanish-language TV, targeting the increasingly lucrative Latino market. The ads are more frequent and more aggressive than what is permitted on mainstream TV. This paper, by a Latino civil rights lawyer, discusses that discriminatory targeted marketing of the Latino community is not only a public health issue, but also a civil rights issue.
This paper will be published as an article in Berkeley La Raza Law Journal, Vol. 16.2 (Dec. 2005).
Click here to read complete paper
.
